Juan Esteban Sierra is a seasoned Web3 and Digital Transformation Consultant, notable for co-founding NFT projects that have achieved sale outs, with partners such as Crypto.com. He co-founded Margenes Labs, a firm dedicated to equipping traditional Latin American businesses to navigate the Web3 landscape. With a customer-centric approach, Juan leverages his deep sector knowledge and strategic vision to deliver innovative, tailored solutions. He has been a speaker at Blockchain Summit LATAM in previous versions. Juan’s background includes participation in the AdMaCom 2017 startup accelerator in Berlin and studies at both the Karlsruhe Institute of Technology and the University of Hong Kong.